Case Studies of Successful Integrated Campaigns for Indian SMEs

Chosen theme: Case Studies of Successful Integrated Campaigns for Indian SMEs. Step into real stories where small and midsize businesses across India stitched online and offline touchpoints into cohesive, measurable growth—told with heart, detail, and practical takeaways you can apply today.

Bengaluru Roastery: From Aroma to Online Orders

The roastery paired Instagram Reels showing roasting rituals with cheerful RJ shout-outs on a popular Bengaluru station. Takeaway QR stickers on cups linked to a landing page offering first-bag discounts, while Google Maps reviews amplified credibility near tech parks.

Bengaluru Roastery: From Aroma to Online Orders

Reels teased limited single-origin drops, radio built daily habit recall, and QR codes removed friction at the moment of craving. WhatsApp broadcasts nudged refills, while an email mini-series educated subscribers on brewing, converting casual sippers into loyal fans.

Jaipur Handblock Collective: From Loom to Living Room

Campaign Snapshot

Pinterest boards seeded room inspiration, while Instagram Shops simplified checkout for cushions and quilts. Pop-up trunk shows at boutique cafes let shoppers touch fabrics, and community FM spots in Hindi highlighted artisans’ names, stories, and design roots.

Integration Moves That Clicked

Each product tag on social linked to a story-driven page with short videos from the workshop. UPI cashbacks at pop-ups reinforced the online message, and micro-influencers in home decor showcased small-space makeovers using just three coordinated pieces.

Key Takeaways for Your Playbook

Lead with soul, close with clarity. Align social inspiration with tactile experiences and seamless payments. Curious about the storyboard template and pop-up signage kit? Subscribe and reply “LOOM” to receive the exact scripts and checklists they used.

Campaign Snapshot

Account-based ads on LinkedIn targeted procurement heads, while YouTube shorts in Tamil and Hindi broke down maintenance tips. At Texfair, booth demos featured QR codes linking to spec sheets, and post-show WhatsApp follow-ups shared troubleshooting guides.

Integration Moves That Clicked

A single CTA—“Reduce downtime”—connected every asset. Engineers scanned at the booth to save PDFs, then received drip emails with case photos from similar mills. Quarterly webinars doubled as customer roundtables, fueling future content with real operator questions.

Key Takeaways for Your Playbook

In B2B, clarity beats clever. Map one pain point to every channel and track engagement by account. Want the ABM audience builder and webinar agenda outline? Subscribe and say “PRECISION” in your reply to get the toolkit.

Technicians hosted terrace demos, recording short explainer videos reused on YouTube and WhatsApp. Local newspapers ran a simple three-panel graphic explaining payback, and Facebook lookalikes mirrored existing residential buyers to extend reach efficiently.

Nagpur Solar Installers: Sunshine to Savings

Referral QR cards captured neighbor interest on the spot, tagging each lead to a household champion. Service reminders via WhatsApp reinforced trust, while periodic drone shots of installed panels created a proud, shareable moment for homeowners.

Nagpur Solar Installers: Sunshine to Savings

Campaign Snapshot

A beach clean-up kicked off the campaign, with QR posters linking to a pledge and trial coupon. Instagram before-and-after reels highlighted grime-busting performance, while bilingual PR in Malayalam and English anchored credibility and local pride.

Learn More

Integration Moves That Clicked

Retail samplings turned pledges into purchases, and UPI-linked coupons tracked conversions by neighborhood. Monthly email tips on non-toxic cleaning earned trust, and a short founder note humanized the mission, encouraging customers to share pantry-shelf photos.

Learn More

Key Takeaways for Your Playbook

Tie a real-world action to a clear product moment. Measure with coupons, not just likes. Want the event-to-retail flowchart and email cadence plan? Subscribe and reply “CLEAN” to unlock the full playbook and templates.

Learn More

Guwahati Tea Boutique: Stories in Every Sip

Each tin included a QR to short films from the garden, while email steeping guides matched water temperature to varietals. Pop-up tastings at bookstores created cozy discovery moments, and travel vloggers shared sunrise plucking clips with tasting notes.

Guwahati Tea Boutique: Stories in Every Sip

Packaging, content, and experience formed one loop: learn, taste, and subscribe. UPI festival bundles simplified gifting, and a monthly “community brew” on Instagram Live let followers ask farmers questions directly, strengthening trust and curiosity.

Surat Jewelry Studio: Festival Sparkle, Year-Round Strategy

Instagram AR filters enabled quick virtual try-ons, while curated WhatsApp catalogs helped families shortlist designs together. Gujarati daily inserts showcased craftsmanship, and a garba sponsorship placed a selfie booth with a QR to book private appointments.

Surat Jewelry Studio: Festival Sparkle, Year-Round Strategy

Influencer reels focused on styling minimal pieces across outfits, not just heavy sets. Post-purchase care tips via SMS and email nudged repeat visits, and festival calendar reminders aligned new launches to auspicious dates customers already celebrated.